Sky Bet belongs to the BSkyB family of betting products that also includes Sky Poker and Sky Vegas. Sky is renowned for top-notch value, unquestioned integrity and outstanding promotions.
Bet £5, get £20 at Sky Bet
New players at Sky Bet are entitled to an impressive deal when they first start betting.
All you need to do is sign up for an account, bet just £5 and in return you'll receive £20 in free bets.
There are some restrictions on cashing out (they aren't in the business of handing out free money to people who don't give their site a shot), but on the whole it's tough to find a better signup deal than £20 in free bets, especially if you'll bet the first £5 anyway.
Sky Bet Best Things
#1 Top Notch Company and Support - Customers won’t have to worry about their funds on Sky, the company’s slogan at one time was “It matters more when there’s money on it” and they take safety of players’ funds seriously. A mainstay in the sports betting world in the UK, Sky Betting and Gaming offers a full array of options for players and have two dedicated 24 hour TV channels. They are only licensed and regulated by the stringent Alderney Gambling Commission.
Sky Bet has 24 hour support and from a variety of methods. Of course, email is the main option to contact support, but live chat is easily accessible. There is also several toll free numbers for punters to call. Sky Bet has some of the best customer support in the industry.
#2 Tons of Markets, Excellent Prices - Sky Bet offers a large assortment of markets for punters with an especially English and Irish focus. Their prices are better than most top online bookmakers for leading European competitions, such as the Premier League, Bundesliga and La Liga. Football markets are their specialty along with Horse Racing and Rugby, but they offer many more sports. Their multiple and accumulator odds are also among the best among online bookmakers.
Sky Bet Worst Things
#1 Sub-par Live Betting Experience - In-play or live betting has become the future of online bookmaking. The ability to bet in the midst of action is available at nearly every online bookmaker, including Sky Bet. However, Sky Bet falls short compared to other bookmakers with their live betting options and interface. Shockingly, they do not offer live sports streaming, which other bookmakers, such as Bet365 offer straight from their website. Most of their customers are Sky TV customers so this may be a moot point, but we would like to see some sports offered for viewing via the site.
#2 Heavily English-Irish Focus- This one could also be a positive depending on what sports punters are interested in. Irish and English bettors should feel right at home on Sky, but those interested in non-UK related betting events will find fewer markets. Also, Sky Bet’s website is only available in English – so it is clear the company is not heavily focused on the international betting markets.
#3 Too Quick to Restrict Winners - Punters who have taken Sky Bet for a fair bit of cash have seen their limits reduced rather quickly. This is a standard move for many bookmakers who are getting beat by certain players, it could be a concern for high volume punters, but for the most part it should not be an issue for most. Still, if you are a high volume player it could become a concern.
What Fixtures Are Available?
SkyBet offers its customers a wide range of sports betting markets, but what is clear from the website is that the site does actively promote the sports that its sister company Sky Sports are heavily involved in broadcasting. There are a huge range of pre-event markets as well as In Play betting available, though SkyBet does not offer a free live streaming service (though you can view live streams of UK and Ireland horse races that you have placed a qualifying bet on).
It is easy to see which are the two sports that SkyBet views as its most important markets as they are listed at the very top of the Home Page list under the heading Top Sports and it will come as no surprise to discover that these are Football (Soccer) and Horse Racing.
Given the amount of money Sky has invested in procuring rights to many types of football over the years, it is unsurprising that SkyBet has an extensive range of football bets available across a wide range of sports. Alongside all the typical bets are a number of more unusual betting options, such as being able to bet on which club a player will be at on a certain date in the future, or who the next manager of a certain club, or international team, will be.
Like most UK-based online sportsbooks, SkyBet offers an extensive betting service for horse racing and its partnership with sister site Sporting Life means that the information on each racecard about the runners, jockeys owners etc is first rate. That allied with the number of bets available, plus a healthy futures betting markets for races taking place in the next 12 months, make Sky’s horse racing service one of the best you can find in the UK.
While SkyBet may view these two sports as their most extensive and important markets, the site also offers excellent betting opportunities, especially on sports that are extensively shown on the Sky Sports channels.
This includes sports such as Darts, particularly the major PDC Darts events that take place throughout the year (Premier League Darts, the World Championship, World Matchplay etc). There are also excellent betting opportunities every race weekend during the Formula 1 season, including many bets that you cannot find at other bookmakers.
SkyBet also offers plenty of betting options on Tennis, Golf, Super League Rugby and Cricket in particular and when the season starts in September, their American Football betting is also a feature.
Sky also offer a number of non-sporting betting markets to customers including esports betting, politics betting and TV and film specials.
There are some other betting features to note on SkyBet including a Virtual Sports betting section, plus the chance to participate in three free-to-play games Super 6 (a soccer result prediction game), Fantasy Football and Fantasy Six-A-Side, all completely free using your SkyBet log in.
If you are on Twitter, you can follow SkyBet and also use its Request-A-Bet service, where if you cannot find a bet you want to place on SkyBet, you can Tweet them details of the bet you would like to make and they will get back to you with a price. You can then decide to place the bet or not based on the price given. Request-A-Bet’s are also displayed on the site for other customers to back too.
SkyBet takes a multi-faceted approach to promotions, offering a small selection of ongoing promotions to customers, but more often they tend to offer short-term promotions based on specific sporting events. You can find details of these on the SkyBet site when you log in and the sporting event in question is either under way or due to start shortly.
Of the ongoing promotions the best are highlighted in the list below:
- Best Odds Guaranteed (Applicable to any British or Irish horse race, SkyBet will always pay out at the higher price for a winning selection)
- Price Boosts (Every day SkyBet select a number of bets from a range of sports and boost the prices to make them the best price available in the UK).
- Sky Bet Club (Make £25 worth of qualifying bets to join Sky Bet Club and receive a free £5 bet. Remain in Sky Bet Club by making another £25 worth of bets the following week and receive another £5 free bet. As long as you remain in Sky Bet Club by making £25 bets each week, you will receive a free £5 bet each week from SkyBet as a thankyou).
- Sky Sports Super 6/ Fantasy Football/Fantasy 6-A-Side – Your SkyBet login gives you free access to compete in all these promotions from Sky Sports free of charge, with cash and other prizes up for grabs in each. All these items are usually available for the duration of the football season in the UK (from August through to May).
SkyBet Mobile Sportsbook Review
SkyBet is exceptionally easy to use on a mobile device as you can access the site simply on any compatible device by visiting the mobile-friendly version of the site on a browser on your tablet or smartphone. Alternatively, if you have an Apple device, SkyBet has an app that you can download from the App Store which also allows you easy access.
The layout of SkyBet on a mobile device is almost an exact replica of the website. All the key functions, such as navigations, menus and how to place a bet operate in exactly the same way and the site is as functional as the website, if not more so.
SkyBet also has a new app for download for iOS devices called SkyBet Tracker which allows you instant access to your placed bets and has real time updates of matches and sports events in progress, allowing you to place bets and also cash out your existing bets if you wish. Although originally just available as a download, you can now access Sky Bet Tracker via your mobile browser too on Android devices.
SkyBet on mobile is fast, fun and every bit as easy to use as it is via the website and with some clever additions in recent times, Sky Bet has become one of the best mobile sportsbooks you can bet on from in the UK.